Lincoln Sales Rise as Cadillac’s Drop
Lincoln luxury car division rose 11.4% to 9,689. Those of rival Cadillac, the luxury line of General Motors Co. (NYSE: GM), dropped 5.1% to 13,053. The trend for the first quarter was the same, with Lincoln sales up 16% to 24,905. Cadillac sales for the same period dropped 4.1% to 35,663.
Both brands have struggled for years to compete with Germany’s Mercedes and BMW, as well as Japan’s Lexus, the luxury division of Toyota Motor Corp. The struggle barely has been successful, if successful at all. At least Lincoln can make the case it has had a better improvement this year.