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Lincoln’s Chief Designer: We Don’t Want to Follow the Germans


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#1 OFFLINE   Aviator Guide

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Posted 15 January 2016 - 09:57 PM

 Lincoln’s Chief Designer: We Don’t Want to Follow the Germans

 

LINCOLN CONTINENTAL.org from Car and Driver: It was launched in concept form at the New York auto show last year, and the series-production version was unveiled at the Detroit auto show this week. We are speaking, of course, about the Continental, Lincoln’s new flagship. We spent some time with the brand’s chief designer David Woodhouse, a Brit by birth but who has a deep understanding for American-style luxury.

 

Based on a front-wheel-drive platform but decidedly larger than the MKZ, the Continental is designed to take on the premium offerings by Audi, BMW, Cadillac, and Mercedes-Benz. But while Cadillac has—with much success, it must be said—tried to beat the Germans at their own game of building superior performance sedans, Lincoln will not follow that path. You won’t find front splitters, carbon-ceramic brakes, or performance-data recorders on a Lincoln. “We are an American brand and decidedly don’t want to imitate the Germans,” says Woodhouse.

 

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#2 OFFLINE   Indigo Girl

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Posted 15 January 2016 - 10:17 PM

I absolutely love the driving characteristics on my BMW X3 and the BMW X5 even much better.  Not too sure about the Audis, but the German cars offer a really nice handling experience. If Lincoln doesn't plan on developing vehicles that can handle and brake very well, I'm frankly not interested at all.



#3 OFFLINE   blackmax

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Posted 15 January 2016 - 10:28 PM

I absolutely love the driving characteristics on my BMW X3 and the BMW X5 even much better.  Not too sure about the Audis, but the German cars offer a really nice handling experience. If Lincoln doesn't plan on developing vehicles that can handle and brake very well, I'm frankly not interested at all.

 

I don't think that the head of Lincoln was saying that at all.  If you look at the new MKX, it was excellent driving dynamics and is compared to Asian and German brands.  I think what Lincoln is trying to skip is the high power engines and big brakes or performance in a box brand that Cadillac is trying to become or has become.  Lincoln of course will have premium suspension, brakes and enough power, but they want more uber luxury rather than in your face performance.

 

When you look at the Continental, to me it exudes luxury. When you look at Cadillac, I feel that it's far more aggressive.



#4 OFFLINE   Miggy

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Posted 23 January 2016 - 07:01 PM

This would be a real change from what the original Lincoln Aviator was based on because it has a 4.6L Cobra engine.  Really though, nobody outside original Aviator owners would know or even care about that.  Heck, many people won't even know that there was a Gen I Aviator! 

 

The EcoBoost engine seems to be the difference though and those engines put out a lot of power.  Maybe not as gung-ho as the Cadillac's engines, but it's enough for most people really.  I mean, we're not taking our Aviators on the race track after all.



#5 OFFLINE   AVONE

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Posted 09 February 2016 - 03:29 PM

Lincoln has come a long way still not sure they are a true luxury line as BMW



#6 OFFLINE   JulKamp

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Posted 09 February 2016 - 11:24 PM

Lincoln has come a long way still not sure they are a true luxury line as BMW

 

BMW has been making sports cars for years, so they have never left their strategy unlike the U.S. brands.  My Aviator has the 4.6L Cobra engine, so it was a luxury SUV with a lot of performance. Let's see where Lincoln goes with the new model.



#7 OFFLINE   AVONE

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Posted 03 April 2016 - 07:57 PM

I love BMW but Aviator is on th eway



#8 OFFLINE   motorman

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Posted 06 April 2016 - 11:57 AM

the Germans have done some great cars following them is not a bad idea








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