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Lincoln Aviator Lincoln's derailed gravy train hitches to another car: Car and Driver Review


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#1 OFFLINE   Robert

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Posted 24 December 2015 - 12:59 AM

Lincoln Aviator Lincoln's derailed gravy train hitches to another car: Car and Driver Review

 

We do not think, however, that Lincoln need fear a Blackwoodlike flop with its newest vehicle, the Aviator sport-utility vehicle. In fact, having spent a few weeks with it, we think it may be the best model in Lincoln's four-vehicle lineup.

 

The Aviator is like a trimmed-down version of Lincoln's bigger SUV, the Navigator, which is based on the full-size, 17-foot-long Ford Expedition. The Aviator is based on the Ford Explorer, the mid-size 16-footer that's the company's bestselling SUV.

 

Lincoln sells about 30,000 of the big Navigators a year for about $49,000 to $60,000. Luxury SUVs are cash cows for the carmakers because they fetch high prices while running on platforms designed for less-expensive vehicles. So there's no mystery in the Aviator's intro. The problem is there's already a spruced-up Explorer in the Ford family, the Mercury Mountaineer. So the question becomes: How have Ford and Lincoln justified a second Explorer spinoff?

 

Lincoln, not surprisingly, says the Aviator is the top rung of the Explorer ladder. It does cost the most. The Aviator starts at $39,995 and can balloon to almost $49,000 with options. The Mountaineer, the first step down, runs between about $30,000 and $39,000, and the broad-appeal Explorer runs from roughly $26,500 to more than $40,000. READ MORE HERE



#2 OFFLINE   Pirana

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Posted 26 December 2015 - 09:07 PM

I guess they were way off or at least with the Aviator name going forward.  In retrospect though, had Lincoln kept the Aviator name over the MKX, the Aviator would now be the twin to the Edge and not the Explorer as it should be.  It will be interesting to see how Ford can make the Aviator look really different from the Explorer this time around.



#3 OFFLINE   blackmax

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Posted 29 December 2015 - 02:10 PM

Then the new Lincoln Aviator would be called the MKX as the current MKX could be the Aviator :kookie:

I am surprised thet Lincoln kept the Aviator name all of these years unless they planned for it to come back sometime.



#4 OFFLINE   Robert

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Posted 30 December 2015 - 02:17 PM

Then the new Lincoln Aviator would be called the MKX as the current MKX could be the Aviator :kookie:

I am surprised thet Lincoln kept the Aviator name all of these years unless they planned for it to come back sometime.

 

Mark Fields (Ford CEO) stated that Lincoln will keep some MK named models MKZ, MKX and maybe the MKC while they will introduce new, traditional name plates like the Aviator, Continental and bring back the Mark.  I have NEVER been a fan of these MK naming schemes and am excited that Lincoln is bringing the classics back. Cadillac on the other hand is going with a scheme which people on Caddy forums don't seem to like. Bring back the Eldorado!!!!








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