2019 Lincoln Aviator Introduced Here !

Jump to content

Custom Search







Welcome to the Lincoln Aviator Forum


Sign In 

Create Account
Welcome to the Lincoln Aviator Forum

Like most online communities, you must first please register to create topics, reply to posts or create a photo gallery.

The process is free, quick and simple.

Once you sign up, you'll be able to
  • Start new topics and reply to others
  • Subscribe to topics and forums to get email updates
  • Get your own profile page and make new friends
  • Send personal messages to other members.
  • Create a photo album, post images and more. . .
Click here to create an account now.
 
Guest Message by DevFuse

Photo
- - - - -

What the Aviator's Revival Signals for Ford Investors


  • Please log in to reply
1 reply to this topic

#1 OFFLINE   Robert

Robert

    Aviator Member

  • Moderator
  • PipPip
  • 129 posts
  • Region:U.S. Great Lakes
  • LocationDearborn, Michigan
  • My Aviator:None

Posted 22 March 2018 - 02:10 PM

What the Aviator's Revival Signals for Ford Investors

Although it varies widely how you define "luxury," the rule of thumb has generally been that luxury sales account for roughly 10% of total sales, yet generate roughly 30% of profits. It's those lopsided profits that make luxury brands so important for global automakers -- especially considering the automotive industry is extremely capital intensive, luxury vehicles simply offer a bigger bang for an automaker's buck. 

Enter the Aviator

Lincoln plans to show its new crossover with the reborn Aviator name at the New York auto show, and the automaker confirmed it would be based off the next-generation Ford Explorer large crossover due to hit the roads in 2019. The Aviator and the unnamed SUV launched pre-2020 could help boost Lincoln's stalling U.S. sales, but the strategy is likely aimed at China, where Ford's crosstown rival, General Motors (NYSE: GM), is watching its Cadillac brand thrive.

 

READ MORE HERE



#2 OFFLINE   Doctoss

Doctoss

    New Member

  • Aviator Member
  • Pip
  • 1 posts
  • Region:U.S. Mississippi Valley
  • LocationTennessee
  • My Aviator:None

Posted 25 April 2018 - 09:28 AM

Any idea the price range on the new Aviator?








Custom Search






0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Privacy Policy Terms of Service ·